Nakamise Shopping Street
Asakusa, Tokyo
Nakamise is one of the oldest shopping streets in Japan, a 250-metre approach of around 90 stalls running from Kaminarimon to Senso-ji's Hozomon gate. It has sold ningyo-yaki cakes, senbei, folding fans and souvenirs since the Edo period.
More photos of Nakamise Shopping Street
Insider tip
Come before 9am to see the painted shutters of the closed stalls and walk the street empty, or in the evening, when lanterns light the closed arcade. Eat your snack beside the stall, not while you walk.
What the guides say about Nakamise Shopping Street
Morning. Nakamise Shopping Street runs between the gate and the temple, and most shutters roll up from around 9am. Walk it towards the temple while the painted shutters are still down (they're a mural sequence in their own right), then back down as the sweet shops open. Ningyo-yaki, small sponge cakes filled with red bean paste, are best eaten within a minute of leaving the mould. Then walk ten minutes west to Kappabashi Kitchen Town, a long street of restaurant suppliers. Knife shops, ceramics by the crate, the plastic sample dishes that fill every restaurant window in Japan. It's a working street rather than a tourist one, which is exactly why it's the best souvenir stop in the city. Most shops close on Sundays.
Asakusa is small. Senso-ji sits at the top of Nakamise, the covered approach that runs north from Kaminarimon gate. Asakusa Station (Ginza Line, Toei Asakusa Line and the Tobu terminal) is at the south-east corner of that axis, beside the Sumida River. Tawaramachi Station, one Ginza Line stop west, is at the bottom of Kappabashi. The Tsukuba Express has its own Asakusa station on Kokusai-dori, north-west of the temple by the Rokku entertainment strip.
Walk back down Nakamise Shopping Street as the shutters roll up. The arcade has sold snacks and trinkets to temple visitors for about three centuries, and most stalls open from around 9am. Buy ningyo-yaki (little cakes stuffed with red bean paste) hot from the mould and eat them standing, which is how it's done.
What's on near Nakamise Shopping Street
Upcoming events within a ten-minute walk of Nakamise Shopping Street, from the weekly Tokyo events calendar.
Asakusa Samba Carnival
浅草サンバカーニバル
Time Parade from about 13:00 Station Asakusa (Ginza Line, Toei Asakusa Line, Tobu Line), 3 min walk
Competitive samba parade contest running since 1981, with thousands of dancers and escola-style floats from teams across Japan moving along Umamichi-dori and Kaminarimon-dori south of Senso-ji. Usually the last Saturday of August, starting around 1pm.
Shirasagi no Mai (White Heron Dance)
白鷺の舞
Station Asakusa Station (Tobu Skytree Line, Tokyo Metro Ginza Line, Toei Asakusa Line, Tsukuba Express), 5 min walk
Spectacular white heron dance performed at Sensoji Temple in November coinciding with Japan's Culture Day holiday. Traditional ceremonial dance featuring graceful movements. Often draws larger crowds than spring performance.
Hagoita Ichi (Battledore Fair) at Sensoji
羽子板市(歳の市)
Time 9:00 to 19:30, last day until 19:00 Station Asakusa (Ginza Line), 5 min walk
Stalls fill the temple grounds selling ornamental hagoita paddles decorated with kabuki figures, current celebrities and topical designs, alongside daruma dolls and festive food. The market descends from the historic Toshi no Ichi year-end market and runs for three fixed dates every December regardless of the day of the week.
Hatsumode at Senso-ji
浅草寺 初詣(修正会・新年大祈禱会)
Station Asakusa (Ginza Line, Toei Asakusa Line, Tobu Line), 5 min walk
New Year visits to Senso-ji start when the bell rings at midnight on 1 January; from the 1st to the 3rd the grounds run one-way routes and entry control.
Real Estate Japan from Tokyo, Japan, CC BY 2.0 Setsubun and Fukuju no Mai at Senso-ji
節分会・福聚の舞
Time Bean-throwing 12:00 and 14:00, Fukuju no Mai 12:30 and 14:30 Station Asakusa (Ginza Line, Toei Asakusa Line, Tobu Line), 5 min walk
Senso-ji's Setsubun features bean-throwing from a stage by the main hall, including rounds by kabuki actors and TV personalities, followed by the Fukuju no Mai dance of the Seven Lucky Gods. Asakusa's version chants that there are no demons before Kannon, so only good fortune is called in.
Smaller local events nearby
Asakusa Culture and Lights Illumination
30 Oct to 3 Nov · Senso-ji, Asakusa
Projection mapping on the main hall and Hozomon gate of Senso-ji, with special openings of the Dempoin garden and the Ema-do hall.
Free · Map · Source: ARTE TOKYO (Tokyo Metropolitan Government) · ASAKUSA CULTURE & LIGHTS 2026(浅草カルチャー&ライツ 2026)
Taito Industry Fair 2026 Market
5 to 6 Nov · Tokyo Metropolitan Industrial Trade Center Taito, 5F, Asakusa
Taito makers and local businesses exhibit under the theme Shitamachi no Aidea ten, with talk shows, product sales and workshops by exhibitors.
10:00 to 17:00 · Map · Source: Taito Industry Fair (Taito City) · 台東区産業フェア2026
Nearby
Around Asakusa
Old Tokyo's front door, best before the tour buses arrive
Asakusa gets dismissed as touristy, and at 2pm on a Saturday it is. Go at 7am instead. Senso-ji with incense drifting and almost nobody around is a different place entirely, and the backstreets west of the temple still feel like the shitamachi Tokyo that most of the city paved over decades ago.
Asakusa has 14 places on the Roam Tokyo map: 3 shrines and temples, 3 bathhouses, 2 viewpoints, 2 bars, 2 shops, 1 park or garden and 1 restaurant. Read the Asakusa guide.
From the blog
Good to know
- How do I get to Nakamise Shopping Street?
- The nearest station is Asakusa (Ginza Line). Nakamise Shopping Street is in Asakusa, Tokyo.
- How much does Nakamise Shopping Street cost?
- Nothing. Nakamise Shopping Street is free to visit.
- How long do you need at Nakamise Shopping Street?
- Plan for 30 min.
- When is the best time to visit Nakamise Shopping Street?
- Before 9am or after dark.
Stay near Nakamise Shopping Street
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